Asial - Industria de Calçado
Research & design
It is the starting point of each ASIAL GROUP created model.
The place where all projects are born.
That s where trend hunters research, improve ideas and launch new fashion trends.
The design office gets inspiration on customers, fashion icons, experiences and behaviours of different urban tribes.
The place for footwear components - leather, insoles, soles, eyelets, etc. (specially selected for the production of ASIAL GROUP shoes) coming from more than 100 suppliers.
Some of these skin leathers cover more than 7500 km to get here and start to be worked.
All ASIAL GROUP models start at a paper version and at a two-dimensional format.
In this traditional process, the mold of the shoe is designed and the modeler cuts it piece by piece with the exact measurements.
The combination between the design and the modeler culminates in a perfect work.
It is the laboratory of ASIAL GROUP. Here, all drawings are transformed into three dimensional creations.
Everything is tested, all the improvement possibilities are analyzed, several compositions are made, the best designs are choosen and the green light for production is given.
Here we develop every first ASIAL GROUP model.
The production begins at this stage.
The pieces of leather or other material are cut according to the molds previously worked with strict accuracy.
Skivers and designers
After cutting, the parts are skived to be thinner where the stitching will take.
All skin details are worked up, the insole thickness, for instance, and the seams marking.
This work regards the foot anatomy increasing the quality and comfort of ASIAL GROUP shoes.
The parts that were cut, skived and marked previously, are sewed together here.
It is not easy to count how many stitches and stitches are needed to make ASIAL GROUP shoes.
After sewing the skins, the upper will be stitched on the last to get the final form.
Meanwhile, they put toe caps, counters, Cambres, interlining and the soles.
They set up the material and nail up the counters.
They use ovens at very high temperatures to shape the skin and then the shoes still go through carding.
The carding process is basically the cleaning irregular points that exist before application of the sole.
If necessary they can pamper the shoe a little more, giving it a little more heat to work perfectly.
This mostly handmade and handcraft process highly values this specific production.
Shoe is removed from the last.
Then it is painted, polished or waxed.
Glue leftovers and any impurity are removed and the insole, the laces and other components are placed on.
Here footwear receive the latest "pampering".
The final presentation of the shoes is carefully cared before being sent to the store and receive many compliments from those who see you wearing it.